Zach Wagner is Co-Founder of Rouge Partnership Strategies, focusing on business development, partnership sales, event marketing and operations. Over the past 22 years, Zach has excelled in senior-level roles focusing on revenue generation and general management for the Wisconsin Badgers, Detroit Tigers, PGA Tour, Detroit Lions, and M1 Concourse. Zach has developed countless integrated partnerships that include title sponsorships, signage, IP rights, digital and social platforms, radio and television platforms, hospitality and experiential marketing. Clients of Rouge will benefit from Zach’s experience in maximizing revenue through creativity, experience, and integrity.
Eli Bayless is Co-Founder for Rouge Partnership Strategies, focusing on creating innovative solutions through a mix of experiential, digital and traditional marketing strategies. Over the past 20 years, Eli has overseen some of the largest events and brand activations across all of sport. Following 14 seasons at the helm of the Detroit Tigers special event and entertainment experience, he has sold and activated merchandise-based partnerships in the NHL and MLB, served as Director of Partnership Marketing for the Detroit Lions, as Director of Business Development for the Chevrolet Detroit Grand Prix, and in a similar role for M1 Concourse. Clients of Rouge will benefit from Eli’s pragmatic approach to marketing partnerships.